Privacy Policy



Your privacy is important to us. It is our policy to respect your privacy and comply with any applicable law and regulations in Singapore regarding any personal information we may collect about you, including across our website, and other sites we operate. This policy is effective as of 1 June 2021 and was last updated on 21 July 2021.

Information We Collect

Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services, and any information automatically sent by your devices in the course of accessing our product.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter. Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons. We use a 3rd party analytics tool to monitor traffic on our site.

Personal Information

The game requests for information which may include one or more of the following: name, email, and basic demographic information. We only collect and use your personal information when we have a legitimate reason for doing so. The game is designed to expose you to the lives of people different from you, and hence it is relevant and useful for us to have a knowledge of your demographic background. This demographic information is optional; you can choose not to provide any or all of it. We use this data for in-game analytics (eg to present anonymised information on how many players from different demographic groups have played, and share anonymised reflections as part of the in-game experience), research (we have a Research Advisor who abides by a code of research ethics on the use of this data for social research on diversity and empathy in Singapore), and to help make the game more engaging for you. We will not associate any of your choices, reflections, or data to you directly without your explicit permission.

Collection and Use of Information

We may collect personal information from you when you use a mobile device or web browser to access our content. This is to enable you to access and use our website, associated applications, and associated social media platforms. Some information that you actively submit during the reflections will be presented to other users, but will not be associated with you personally. We may, for research or publicity reasons, extract quotes from those reflections without associating them to you (the quotes will be provided anonymously). Should we wish to associate them with you personally, we will seek your explicit permission.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Your Rights and Controlling Your Personal Information

You always retain the right to withhold personal information from us, with the understanding that your experience of our website may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you. If you wish to delete your account and / or all data associated with that account, you may do so by emailing [email protected] with your login email / credentials (using the same email address as the one you registered so that we know it is your account).

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details: [email protected]